Open AccessAN APPROACH OF CONJOINT ANALYSIS BASED ON ORTHOGONAL ARRAY FOR PREDICTING CUSTOMER'S SATISFACTION
Author(s) -
SunitaKhurana Shakti Banerjee
Publication year - 2018
Publication title -
zenodo (cern european organization for nuclear research)
Language(s) - English
DOI - 10.5281/zenodo.1296228
Subject(s) - conjoint analysis , customer satisfaction , orthogonal array , econometrics , psychology , marketing , computer science , business , statistics , mathematics , preference , taguchi methods