Open AccessThe Effect of Service Quality and Marketing Programs on Third Party Funds
Author(s) -
Putri Rahmawati Septya,
Pramudya A Taufik,
Zacky Yusuf
Publication year - 2019
Publication title -
ilomata international journal of management
Language(s) - English
Resource type - Journals
eISSN - 2714-8963
pISSN - 2714-8971
DOI - 10.52728/ijjm.v1i1.28
Subject(s) - marketing , business , third party , competition (biology) , quality (philosophy) , service quality , sample (material) , service (business) , population , marketing research , public relations , political science , ecology , philosophy , chemistry , demography , internet privacy , epistemology , chromatography , sociology , computer science , biology
Competition between banks is currently very tight. To win the competition the bank must pay attention to the needs and desires of its customers. The quality of services and marketing programs is thought to play an important role in the growth of Third Party Funds. This study aims to examine the Effect of Service Quality and Marketing Programs on Third Party Funds at DKI Bank Sunter Branch. This research uses quantitative research methods by distributing questionnaires. The population of this research is all new customers in 2018 at DKI Bank Branch Sunter, which numbered 1000 customers, with a sample of 150 respondents. The results showed that partially and simultaneously the quality of services and marketing programs had a significant effect on Third Party Funds