Open AccessTools and methods for measuring the company’s image on the market
Author(s) -
Iurie Malancea,
AUTHOR_ID
Publication year - 2022
Publication title -
akademos : revista de ştiinţă, inovare, cultură şi artă
Language(s) - English
Resource type - Journals
eISSN - 2587-3687
pISSN - 1857-0461
DOI - 10.52673/18570461.21.3-62.08
Subject(s) - pace , context (archaeology) , business , marketing , position (finance) , clothing , competitive advantage , industrial organization , history , paleontology , geodesy , finance , archaeology , geography , biology
The article reviews the tools and methods used in measuring corporate image and presents an analytical model for enterprises in the apparel sector of the Republic of Moldova. In the context of a strong competitive environment, where more and more companies are fighting for the attention and response of the same group of consumers, the development and maintenance of a favourable image in the market is of particular importance for enterprises seeking to develop sustainable competitive advantages. The accelerating pace of technological developments and constant changes in consumer preferences are putting considerable pressure on businesses. They need to measure their image in the marketplace and to use the information gathered to improve their standing and to distinctively position themselves in the minds of consumers.