Open AccessThe impact of supply chain capability and supply chain performance on marketing performance of retail sectors
Author(s) -
Elimawaty Rombe,
Sutarto Hadi
Publication year - 2022
Publication title -
uncertain supply chain management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.395
H-Index - 16
eISSN - 2291-6830
pISSN - 2291-6822
DOI - 10.5267/j.uscm.2021.11.005
Subject(s) - supply chain , demand chain , business , supply chain management , marketing , industrial organization , service management , sample (material) , chain (unit) , chemistry , physics , chromatography , astronomy
To increase competitive advantage, any company needs to improve its supply chain management. The aim of this study is to define the relationships between supply chain capability, supply chain performance and marketing performance. Some of the retail stores are no longer operating. Tool of analysis is the partial least square that is suitable for small sample size. The result of PLSSmart 3.0 shows that the relationship between supply chain capability and supply chain performance is positive and significant. However, the relationship between supply chain performance and marketing performance is positive but non-significant. Direct relationship between supply chain capability and marketing performance appears to be positive and significant. Indirect relationship between supply chain capability and marketing performance through supply chain performance also appears to be non-significant. The study can be a reference for retail managers to increase the supply chain in their marketing performance. Some further research needs to add other variables to see a more concrete relationship between supply chain capability and marketing performance.