Open AccessDrivers of buyer retention in e-commerce: The role of transaction characteristics and trust
Author(s) -
Karina Anatasia Asmara Silitonga,
A. Fakhrorazi,
Ridho Bramulya Ikhsan
Publication year - 2020
Publication title -
management science letters
Language(s) - English
Resource type - Journals
eISSN - 1923-9343
pISSN - 1923-9335
DOI - 10.5267/j.msl.2020.6.046
Subject(s) - database transaction , business , e commerce , industrial organization , marketing , commerce , knowledge management , computer science , database , world wide web