Open AccessCause-related marketing campaigns and repurchase intentions: The mediating role of brand awareness, consumer attitude and corporate image
Author(s) -
Moh. Agung Surianto,
Margono Setiawan,
Sumiati Sumiati,
Sudjatno Sudjatno
Publication year - 2020
Publication title -
management science letters
Language(s) - English
Resource type - Journals
eISSN - 1923-9343
pISSN - 1923-9335
DOI - 10.5267/j.msl.2020.6.015
Subject(s) - business , advertising , marketing , brand image , psychology