Open AccessThe influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction
Author(s) -
Nguyen Hong Quan,
Nguyen Thi Khanh,
Duong Thi Hoai Nhung,
Nguyễn Thị Kim Ngân,
Lê Thái Phong
Publication year - 2020
Publication title -
management science letters
Language(s) - English
Resource type - Journals
eISSN - 1923-9343
pISSN - 1923-9335
DOI - 10.5267/j.msl.2019.8.015
Subject(s) - brand equity , business , brand loyalty , loyalty , advertising , marketing , brand experience , psychology , brand awareness , product management , new product development