Open AccessA study on factors influencing online behavioral advertising avoidance (Oba): Special reference to Sri Lankan online advertising
Author(s) -
S.I. Wijenayake,
Imesha Ruwan Pathirana
Publication year - 2019
Publication title -
management science letters
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1923-9343
pISSN - 1923-9335
DOI - 10.5267/j.msl.2019.4.014
Subject(s) - advertising , psychology , sri lanka , online advertising , business , computer science , the internet , world wide web , sociology , ethnology , south asia