Open AccessUnderstanding consumer satisfaction with railway transportation service: An application of 7Ps marketing mix
Author(s) -
Quang Hung,
Thi Hai Anh Vu
Publication year - 2020
Publication title -
management science letters
Language(s) - English
Resource type - Journals
eISSN - 1923-9343
pISSN - 1923-9335
DOI - 10.5267/j.msl.2019.11.023
Subject(s) - marketing mix , marketing , business , service (business) , customer satisfaction , consumer satisfaction