Open AccessThe impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan
Author(s) -
Mohammad Alkarem Khalayleh,
Sulieman Ibraheem Shelash AlHawary
Publication year - 2022
Publication title -
international journal of data and network science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.296
H-Index - 7
eISSN - 2561-8156
pISSN - 2561-8148
DOI - 10.5267/j.ijdns.2022.8.008
Subject(s) - marketing , business , digital marketing , content marketing , marketing mix , advertising , loyalty business model , social media , marketing management , marketing strategy , relationship marketing , service quality , computer science , service (business) , world wide web