Open AccessThe effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention
Author(s) -
Barween Al Kurdi,
Muhammad Alshurideh,
Iman Akour,
Emad Tariq,
Ahmad AlHamad,
Haitham M. Alzoubi
Publication year - 2022
Publication title -
international journal of data and network science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.296
H-Index - 7
eISSN - 2561-8156
pISSN - 2561-8148
DOI - 10.5267/j.ijdns.2022.7.006
Subject(s) - influencer marketing , moderation , social media , psychology , advertising , business , marketing , social psychology , computer science , relationship marketing , marketing management , world wide web