Open AccessThe effect of electronic word of mouth on online customer loyalty through perceived ease of use and information sharing
Author(s) -
Hotlan Siagian,
Zeplin Jiwa Husada Tarigan,
Sahnaz Ubud
Publication year - 2022
Publication title -
international journal of data and network science
Language(s) - English
Resource type - Journals
eISSN - 2561-8156
pISSN - 2561-8148
DOI - 10.5267/j.ijdns.2022.7.004
Subject(s) - usability , loyalty , loyalty business model , the internet , information sharing , social media , advertising , computer science , business , marketing , world wide web , human–computer interaction , service quality , service (business)