Open AccessThe effect of digital marketing on value creation and customer satisfaction
Author(s) -
Maher Alwan,
Muhammad Alshurideh
Publication year - 2022
Publication title -
international journal of data and network science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.296
H-Index - 7
eISSN - 2561-8156
pISSN - 2561-8148
DOI - 10.5267/j.ijdns.2022.4.021
Subject(s) - customer satisfaction , marketing , customer value , sample (material) , marketing research , value (mathematics) , digital marketing , knowledge management , business , computer science , economics , market economy , chemistry , hierarchy , chromatography , machine learning