Open AccessThe effect of social media marketing on customer buying intention on the context of entrepre-neurial firms: Moderating role of customer involvement
Author(s) -
Danah Al-Abed,
Alaeddin Mohammad Khalaf Ahmad,
Amani Al-Refai,
Mohammad Abuhashesh,
A. M. Abdallah,
Mohammad Ahmad Sumadi
Publication year - 2022
Publication title -
international journal of data and network science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.296
H-Index - 7
eISSN - 2561-8156
pISSN - 2561-8148
DOI - 10.5267/j.ijdns.2022.4.018
Subject(s) - social media , marketing , business , social media marketing , structural equation modeling , customer engagement , likert scale , context (archaeology) , advertising , psychology , digital marketing , paleontology , developmental psychology , statistics , mathematics , biology , political science , law