Open AccessModerating the role of the perceived security and endorsement on the relationship between per-ceived risk and intention to use the artificial intelligence in financial services
Author(s) -
Jassim Ahmad Al-Gasawneh,
Ahmad Mtair AL-Hawamleh,
Almuhannad Alorfi,
Ghada Al-Rawashdeh
Publication year - 2022
Publication title -
international journal of data and network science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.296
H-Index - 7
eISSN - 2561-8156
pISSN - 2561-8148
DOI - 10.5267/j.ijdns.2022.3.007
Subject(s) - financial services , structural equation modeling , popularity , risk perception , financial risk , finance , nonprobability sampling , business , investment (military) , service (business) , marketing , knowledge management , psychology , computer science , social psychology , medicine , perception , environmental health , population , machine learning , neuroscience , politics , political science , law
Advancement of banking and financial investment has led to the rapid expansion of services automation. The consistent increase of Artificial Intelligence (AI) usage in investment management implies the impending popularity of technology-based service. This study examined influencer endorsement and perceived security benefits as moderators to the relationship between perceived risk and financial AI services. Questionnaires were disseminated to 300 respondents who were customers with experience of using financial AI services in Jordan, and they were chosen through purposive sampling method. Structural equation modeling run using Smart-partial least squares (PLS 3.3.6) was employed in analyzing the data obtained from 220 completed questionnaires. The results show that perceived risk negatively affects financial AI services, while influencer endorsement and perceived security moderate the relationship between perceived risk and financial AI services. This study provides insight to companies on how to reduce perceived risk to encourage people to use business intelligence applications, as in the use of financial technology services.