Open AccessAnalyzing cashless behavior among generation Z in Indonesia
Author(s) -
Raden Aswin Rahadi,
Nindya Resti Ramadhani Putri,
Subiakto Soekarno,
Sylviana Maya Damayanti,
Isrochmani Murtaqi,
Jumadil Saputra
Publication year - 2021
Publication title -
international journal of data and network science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.296
H-Index - 7
eISSN - 2561-8156
pISSN - 2561-8148
DOI - 10.5267/j.ijdns.2021.8.007
Subject(s) - payment , expectancy theory , business , life expectancy , unified theory of acceptance and use of technology , social security , marketing , actuarial science , economics , finance , environmental health , management , medicine , market economy , population
Secure, convenient, and affordable payment instruments are one factor that drives up the development of the national economy. Having a good and stable national economic condition is the intention of every country. The usage of electronic payment instruments is proven to boost economic growth and advance financial inclusion. However, the usage of e-payment among generation Z in Indonesia is still relatively low. Of these, this study is written to analyze the factors influencing electronic payment used to be taken as a concern on evaluating the current level of the cashless society. The model to assess the influencing factors is adopted from UTAUT variables: performance expectancy, effort expectancy, and social influence, combined with two external variables: culture and perceived security. The questionnaire is distributed to 458 respondents, covering generation Z in Bandung City. A quantitative approach was used to assess the questionnaire result, examining the relationship between each factor and electronic payment usage. The results indicate three factors that significantly influence electronic payment usage among generation Z in Bandung City: performance expectancy, social influence, and culture.