Open AccessDeterminants of the use of e-services in the hospitality industry in Kosovo
Author(s) -
Adelina Zeqiri,
Mounir Dahmani,
Adel Ben Youssef
Publication year - 2021
Publication title -
international journal of data and network science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.296
H-Index - 7
eISSN - 2561-8156
pISSN - 2561-8148
DOI - 10.5267/j.ijdns.2021.5.006
Subject(s) - expectancy theory , hospitality , hospitality industry , marketing , business , value (mathematics) , quality (philosophy) , social exchange theory , path analysis (statistics) , test (biology) , psychology , advertising , tourism , social psychology , geography , statistics , philosophy , mathematics , archaeology , epistemology , paleontology , biology
The aim of this research is to identify the main determinants of Kosovo outbound tourists influencing the use of e-services in the hospitality industry. To test hypotheses, we used Partial Least Squares Path Modeling (PLS-PM). Findings suggest that the intention of Kosovo outbound tourists to use e-services in the hospitality industry is influenced positively by performance expectancy, facilitating conditions, perceived value, and satisfaction with information quality. We found that expected effort and social influence have no impact on the intention to use e-services. The relationship between users’ behavioral intentions and satisfaction with the information provided and real use behavior is confirmed. The perceived value depends on cost-savings, enjoyment and convenience from the use of e-services in hospitality.