Open AccessThe effect of e-service quality, consumer trust and social media marketing on intention to use online transportation services
Author(s) -
Zakiyah Zahara,
Elimawaty Rombe,
Ngatimun Ngatimun,
Judi Suharsono
Publication year - 2021
Publication title -
international journal of data and network science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.296
H-Index - 7
eISSN - 2561-8156
pISSN - 2561-8148
DOI - 10.5267/j.ijdns.2021.4.001
Subject(s) - business , marketing , advertising , social media , service quality , quality (philosophy) , population , service (business) , data collection , computer science , medicine , world wide web , sociology , social science , philosophy , environmental health , epistemology
The aim of this study is to analyze the effect of e-service quality, consumer trust and social media marketing on intention to use online transportation services. The method used in this research is quantitative methods, data collection is executed by distributing questionnaires to consumers of Online Transportation Services. The population of this study is the Jabodetabek Online Transportation Services consumers whose numbers have not been identified with certainty. The questionnaire was distributed electronically using a simple random sampling technique. The results of the questionnaire returned were 180 respondents. Based on the results of data analysis, it is concluded that E-Service Quality has a significant effect on Intention to Use Online Transportation Services. Consumer Trust has no effect on Intention to Use Online Transportation Services. Social Media Marketing has a significant effect on Intention to Use Online Transportation Services.