Open AccessStudents’ perception towards behavioral intention of audio and video teaching styles: An acceptance study
Author(s) -
Rana Saeed Al-Maroof,
Nafla Mahdi Nasser AlAhbabi,
Iman Akour,
Khadija Alhumaid,
Kevin Ayoubi,
Maryam Alnnaimi,
Sarah Thabit,
Raghad Alfaisal,
Ahmad Aburayya,
Said A. Salloum
Publication year - 2022
Publication title -
international journal of data and network science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.296
H-Index - 7
eISSN - 2561-8156
pISSN - 2561-8148
DOI - 10.5267/j.ijdns.2021.11.004
Subject(s) - technology acceptance model , perception , audio visual , psychology , conceptual model , conceptual framework , realm , process (computing) , multimedia , empirical research , usability , computer science , human–computer interaction , philosophy , epistemology , neuroscience , database , political science , law , operating system
Recently audio and video material has been used significantly in various online platforms. The audio-video materials enhance the teaching and learning process by facilitating the transformation of the data and providing a richer interactive environment, hence gaining wide intention within the educational realm. However, empirical studies have not examined the acceptance of the audio and video material depending on a conceptual model where acceptance is the key factor. The present study attempts to overcome this gap in the literature review by investigating the effects of media richness, speed and vividness, perceived concentration, perceived ease of use, perceived usefulness on the acceptance of audio-video material. What distinguishes the current study is the fact that content richness is considered as a mediator that affects all other factors in the conceptual model. The data is collected by distributing the online survey to college students. The results provide mostly insight and support for students’ intention to use audio-visual resources in a conceptual model. The technology characteristics of speed and vividness as well as TAM constructs were significant predictors of technology acceptance. However, it is concluded that the external factor of the perceived concentration has no impact on the students’ perception and intention to use audio-visual resources. In the recommendation, some theoretical and practical implications are stated along with the focus on technology designers, change managers, and users.