Open AccessEffect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry
Author(s) -
Prasetyo Matak Aji,
Vanessa Nadhila,
Lim Sanny
Publication year - 2020
Publication title -
international journal of data and network science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.296
H-Index - 7
eISSN - 2561-8156
pISSN - 2561-8148
DOI - 10.5267/j.ijdns.2020.3.002
Subject(s) - advertising , social media , business , structural equation modeling , brand equity , marketing , social media marketing , digital marketing , political science , law , statistics , mathematics