Open AccessBank’s brand, social influence, and its impact on the decision on using mobile banking services of individual customers: An empirical study
Author(s) -
Vo Thi Phuong Lan,
Nguyen Thanh Giang
Publication year - 2021
Publication title -
accounting
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.175
H-Index - 5
eISSN - 2369-7407
pISSN - 2369-7393
DOI - 10.5267/j.ac.2021.1.015
Subject(s) - mobile banking , business , order (exchange) , pace , marketing , context (archaeology) , retail banking , database transaction , finance , computer science , paleontology , geodesy , biology , programming language , geography
In the context of fintech and industrial revolution 4.0, the banking system worldwide has significantly developed mobile banking services at a great pace in order to promote economic performance. The aim of this analysis is to estimate factors that impact on the customers' use of mobile-banking services in the typical case in Vietnam nowadays. Using a sample data of 420 questionnaires covering in 2020, the results indicate that brand and social influence have greatly impacted on the customers' use of mobile-banking services. A greater bank’s brand and social influence is positively related to a greater the customers' use of mobile-banking services. In addition, transaction risk has a negative impact on decisions to use mobile-banking services. Vietnam should enhance the risk management in the banking sector in order to maintain sustainable development in the long run.