Open AccessInvestment priorities of northeast Indian SMEs family business entrepreneurs based on BOCR aspects
Author(s) -
Sania khan venkata punnaiah sastry
Publication year - 2021
Publication title -
accounting
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.175
H-Index - 5
eISSN - 2369-7407
pISSN - 2369-7393
DOI - 10.5267/j.ac.2020.11.003
Subject(s) - reputation , investment (military) , family business , heuristic , business , hierarchy , analytic hierarchy process , process (computing) , investment decisions , industrial organization , marketing , finance , economics , operations research , computer science , engineering , market economy , political science , behavioral economics , artificial intelligence , politics , law , operating system
The study proposed a multi-criterion decision model from benefit, opportunity, cost, risk aspects of SME family business to develop logical investment priorities for northeast Indian family entrepreneurs. The data was collected from 368 northeast entrepreneurs and analytical hierarchy process was applied to develop weights and priorities of every criteria and sub-criteria. The study found employment opportunity; business growth; reputation; stability and succession planning as top priorities. The findings provide heuristic judgment for entrepreneurs and infer to entrepreneurs while taking strategic investment decisions and also to local governments, policymakers, and industrialists. Further, the limitations and research directions were presented.