Open AccessImpact of Social Media Marketing on Consumer-Based Brand Equity
Author(s) -
Sayma Zia,
Ayesha Khan,
M. Mutasim Billah Tufail,
Jacqueline Ismat,
Abdullah Idrees
Publication year - 2022
Publication title -
journal of marketing strategies
Language(s) - English
Resource type - Journals
eISSN - 2788-6778
pISSN - 2710-5288
DOI - 10.52633/jms.v4i1.188
Subject(s) - brand equity , business , brand loyalty , brand awareness , marketing , social media , advertising , brand management , agency (philosophy) , loyalty , sociology , political science , social science , law