Open AccessA Theoretical Brand Equity Model for Marketing In Presence of Environmental Turbulence
Author(s) -
Kausar Ikhlaq,
Saqlain Raza
Publication year - 2022
Publication title -
journal of marketing strategies
Language(s) - English
Resource type - Journals
eISSN - 2788-6778
pISSN - 2710-5288
DOI - 10.52633/jms.v4i1.186
Subject(s) - brand equity , moderation , marketing , business , customer satisfaction , customer equity , brand loyalty , brand awareness , advertising , brand management , loyalty , loyalty business model , psychology , service quality , social psychology , service (business)