Open AccessMediating Role of Consumer Involvement in the Relationship between Marketing Stimuli and Consumer Purchase Behavior
Author(s) -
Azhar Abbas Khan,
Mohib Ullah,
Faiza Faiz Malik
Publication year - 2022
Publication title -
journal of marketing strategies
Language(s) - English
Resource type - Journals
eISSN - 2788-6778
pISSN - 2710-5288
DOI - 10.52633/jms.v4i1.185
Subject(s) - marketing , consumer behaviour , promotion (chess) , product (mathematics) , structural equation modeling , test (biology) , business , psychology , order (exchange) , sample (material) , relationship marketing , marketing research , advertising , marketing management , computer science , paleontology , chemistry , geometry , mathematics , finance , chromatography , machine learning , politics , political science , law , biology