Open AccessEffect of Augmented Reality Advertising on Purchase Intention
Author(s) -
Muhammad Saleem,
Muhammad Asim,
Jaweed Ahmed Chandio
Publication year - 2022
Publication title -
journal of marketing strategies
Language(s) - English
Resource type - Journals
eISSN - 2788-6778
pISSN - 2710-5288
DOI - 10.52633/jms.v4i1.164
Subject(s) - augmented reality , credibility , advertising , entertainment , business , marketing , psychology , computer science , human–computer interaction , political science , law