Open AccessMarketing Strategies, Industry Competition and Export Performance of Fresh Produce Firms in Kenya
Author(s) -
Anne Njonjo,
Winnie Njeru,
Francis Kibera,
Joseph Owino
Publication year - 2022
Publication title -
journal of marketing strategies
Language(s) - English
Resource type - Journals
eISSN - 2788-6778
pISSN - 2710-5288
DOI - 10.52633/jms.v4i1.136
Subject(s) - export performance , competition (biology) , business , profitability index , marketing , industrial organization , promotion (chess) , attractiveness , product (mathematics) , empirical research , market share , marketing strategy , psychology , ecology , philosophy , geometry , mathematics , finance , epistemology , politics , political science , psychoanalysis , law , biology