Open AccessImpact of Factors Affecting Purchase Intention of Counterfeit Products
Author(s) -
Adeel Ashraf
Publication year - 2021
Publication title -
journal of marketing strategies
Language(s) - English
Resource type - Journals
eISSN - 2788-6778
pISSN - 2710-5288
DOI - 10.52633/jms.v3i2.65
Subject(s) - counterfeit , purchasing , product (mathematics) , marketing , business , descriptive statistics , advertising , purchasing decision , scale (ratio) , statistics , mathematics , geography , geometry , archaeology , cartography
This research paper is based on investigating the factors affecting the purchasing decision of counterfeit product consumers in the city of Karachi. The study was conducted through convenient sampling by developing a questionnaire based on behavioural as well as demographic questions. The questionnaire was circulated through the social mediums and feedback was collected to carry out statistical tests for the conclusion purpose. A total of 87 responses were received through the survey questionnaire. Descriptive statistics and regression analysis were conducted to deduce quantitative inferences. The findings of the study will be helpful in planning and executing the production of CF products. The study provides data related to the buying behaviour of the CF product’s consumers and the scale of sales as to how often they are sold. The study also helps focus on the need for modifications in CF products as to how much extent the consumers want modifications. This will also help the firms or brands producing CF products to launch modified versions of CF products with competitive prices, availability, and customer preferences.