Open AccessASSESSING THE IMPACTS OF SOCIAL NETWORKING SITES AMONG PAKISTANI YOUTH
Author(s) -
Hira Ahmad Farrah,
AUTHOR_ID,
Muhammad Junaid Tahir,
Shuja-ur- Rehman,
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Publication year - 2021
Publication title -
pakistan journal of social research
Language(s) - English
Resource type - Journals
eISSN - 2710-3137
pISSN - 2710-3129
DOI - 10.52567/pjsr.v3i4.295
Subject(s) - social media , socialization , framing (construction) , indulgence , population , psychology , sociology , social psychology , public relations , political science , geography , demography , archaeology , law
Social media has become a strong agent of socialization in contemporary era among youth throughout the world. It has been observed that social media is used as an influential tool for framing opinion formation in social activism and connect people together. In this study, 180 students of two universities of Faisalabad district have been included by using multistage sampling technique. It has been designed to assess the impact of social networking websites on the youth. Use of social media in Pakistan is steadily increasing and it is imperative to assess and analyze behavioral, social and economic effects it produces on the younger population. It also enables to determine the benefits, or otherwise, of the indulgence in the social networks. Three hypotheses were developed while univariate and bi-variate analysis have been performed. It is concluded that younger students compared to mature one, are more attentive towards their studies. The realistic approach towards career/life is directly related to the higher level of education, and also to higher income/earning of the subjects. Keywords: Youth, Social networking sites (SNS), Unrealistic approach, Lack of attentiveness,