Open AccessMOTIVATIONAL FACTORS AFFECTING RURAL WOMEN TO START-UP NEW VENTURE IN LIVESTOCK SECTOR
Author(s) -
Norina Jabeen,
AUTHOR_ID,
Ashfaq Ahmad Maan,
Izhar Ahmad Khan,
AUTHOR_ID,
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Publication year - 2021
Publication title -
pakistan journal of social research
Language(s) - English
Resource type - Journals
eISSN - 2710-3137
pISSN - 2710-3129
DOI - 10.52567/pjsr.v3i4.290
Subject(s) - entrepreneurship , livestock , business , simple random sample , economic growth , rural area , marketing , socioeconomics , economics , finance , geography , population , political science , law , demography , sociology , forestry
Entrepreneurship is an engine for the economic growth of any country. Now rural people are focusing more on livestock and value-added products as compared to conventional crops. In Pakistan, livestock is a source of security and opportunity for employment and net cash for rural women. This study investigates the motivational factors affecting rural women to start up new ventures in the livestock sector. In this study, the triangulation approach was used for data collection. A multi-stage sampling technique was used for the collection of quantitative data from three districts of Punjab Pakistan through a structured interview schedule. A total of 396 women respondents were selected by using a simple random sampling technique. Study results revealed that women entrepreneurs faced many hurdles such as lack of training, credit, access to resources, freedom of mobility, and lack of decision-making power. Bivariate analysis showed that age, education, income, family support, livestock management training, micro-credit, participation in decision-making played a key role in women’s entrepreneurship. Adequate training must be given to women entrepreneurs at the farm level, and guidance at all stages can be effective ways to cope with the problems of women entrepreneurs that hinder success in entrepreneurship. Keywords: Women, livestock, Entrepreneurship, startup venture, Punjab, Pakistan