Open AccessA SOCIOLOGICAL ANALYSIS OF THE IMPACT OF MODERN MEDIA ON FAMILY FUNCTIONS IN PUNJAB, PAKISTAN
Author(s) -
Ghulam Ghaus,
AUTHOR_ID,
Ashfaq Ahmad Maan,
Izhar Ahmad Khan,
AUTHOR_ID,
AUTHOR_ID
Publication year - 2021
Publication title -
pakistan journal of social research
Language(s) - English
Resource type - Journals
eISSN - 2710-3137
pISSN - 2710-3129
DOI - 10.52567/pjsr.v3i3.254
Subject(s) - socialization , institution , schedule , sociology , mass media , social science , psychology , social psychology , political science , management , economics , law
The family is a particularly an important institution and the basic building block of any society, which performs the important functions of socializing the young and meet the emotional needs of their members. A stable family supports the social order and economic stability. Over the time, series of changes have been introduced in the functions of the family. Many internal and external forces have taken action against the family, producing a fundamental change in family functions. Therefore, the current study helps to evaluate the effects of modern media on family function in the Punjab, Pakistan. This research is based on a quantitative methodology. A sample of 672 respondents was selected from three selected districts namely Sheikhupura, Chakwal and Khanewal of Punjab province. Multistage sampling technique was used for data collection. The data was collected with the help of a well-structured interview schedule. The findings obtained from collected data revealed that modern media has negative effects for family functions by decreasing the intensity and duration of interaction among family members. Modern media has also affected family gatherings, and play a vital role in breaking old family traditions and change the socializing patterns, norms and values of society. Keywords: Modern media, Family functions, Implication, Social isolation, Socialization.