Open AccessThe Impact of Covid-19 Pandemic on Consumer’s Interest in Purchasing Orchids (Orchidaceae)
Author(s) -
Naurah Nadzifah,
Syifa Fauzia,
Laras Budyghifari,
Darmawan Darmawan
Publication year - 2022
Publication title -
kapita
Language(s) - English
Resource type - Journals
eISSN - 2809-994X
pISSN - 2809-9966
DOI - 10.52562/kapita.v1i1.301
Subject(s) - orchidaceae , pandemic , purchasing , covid-19 , test (biology) , advertising , geography , marketing , business , biology , ecology , medicine , disease , pathology , infectious disease (medical specialty)
Orchids (Orchidaceae) are considered one of the popular ornamental plants people are interested in because of their high aesthetic value. The covid-19 pandemic undoubtedly affected the trend of purchasing orchids by society. Hence, this study aims to determine the people's buying interest in orchids during the Covid-19 pandemic in 2020. This research uses quantitative descriptive analysis with data collection techniques throughout 78 respondents to fulfill the questionnaire form. As a result, the Kolmogorov-Smirnov method normality test showed normally distributed data. The independent T-test further test on the effect of the COVID-19 pandemic on people's buying interest in orchids showed a non-significant effect at the 95% level. This data indicates that pandemics did not affect the level of public interest in orchids. Surprisingly, the level of orchid-buying is slightly higher by 98.7% during the Covid-19 pandemic than before the pandemic 76.9% with dendrobium orchids became the most popular varieties in society.