Open AccessMedia Self-regulation through Media Literacy: Insights from the Cebu Citizens-Press Council (CCPC)
Author(s) -
Ma. Theresa Angelina Tabada
Publication year - 2019
Publication title -
plaridel (university of the philippines - online)/plaridel
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.111
H-Index - 1
eISSN - 2508-0504
pISSN - 1656-2534
DOI - 10.52518/2020.16.1-05tabada
Subject(s) - newspaper , political science , freedom of the press , promotion (chess) , media literacy , literacy , media studies , public relations , sociology , law , politics
How does the press regulate itself? Through document research, key informantinterviews, and participant observation, the researcher studied how the CebuCitizens-Press Council (CCPC) promotes media self-regulation (MSR) among the Cebu pressand media literacy (ML) among citizens and netizens in Cebu, a metropolis in southernPhilippines. Led by civil society leaders, the editors-in-chief of Cebu newspapers, andother media leaders, the CCPC conducts MSR through the reactive mechanism ofadjudicating complaints about accuracy and fairness or right of reply raised againstCebu’s five local newspapers. Its proactive mechanism involves the promotion of MSRamong local journalists and the initiation of ML for citizens and netizens. MSR thrivesin a setting that involves four stakeholders: newspapers, media advocacy groups,citizens, and netizens, and it can be enhanced and sustained through ML, which ensuresgreater participation of citizens and netizens as media watchdogs and defenders offreedom of expression.