Open AccessMarketing technologies increasing financial sustainability at SA "Tomai-Vinex"
Author(s) -
Inna Dimitroglo
Publication year - 2021
Publication title -
vector european: revistă ştiinţifico-practică
Language(s) - English
Resource type - Journals
eISSN - 2587-358X
pISSN - 2345-1106
DOI - 10.52507/2345-1106.2021-1.20
Subject(s) - profitability index , business , sustainability , marketing , correctness , finance , computer science , biology , programming language , ecology
The profitability, profitability, and, consequently, the financial stability of the company as a whole depends on the efficiency, correctness, and timeliness of marketing technologies. However, without knowing its financial capabilities, the company cannot make decisions in the field of marketing. Therefore, it is important to investigate the relationship between marketing technology and financial sustainability.