Open AccessConsiderations on the Establishment of Marketing Terminology in Romanian
Author(s) -
Inga Druţă,
Lidia Vieru,
Mariana Vlas
Publication year - 2021
Publication title -
philologia
Language(s) - English
Resource type - Journals
eISSN - 2587-3717
pISSN - 1857-4300
DOI - 10.52505/1857-4300.2021.1(313).07
Subject(s) - romanian , terminology , marketing , identity (music) , business , marketing research , linguistics , sociology , aesthetics , philosophy
The marketing language in Romanian is recent, having its beginnings in the 90s of the last century. Modern marketing has evolved from strictly economic processes and phenomena to psychosocial ones, which derive from the subjective behavior of the consumer. The paper analyzes the most common procedures for establishing marketing terms in Romanian in the etymological, semantic and structural aspects and concludes that the marketing language is interdisciplinary, with a continuous dynamics, with terminological fluctuations, in search of identity and of its characteristics.