Open AccessClassification of potential customers using C4.5 and k-means algorithms to determine customer service priorities to maintain loyalty
Author(s) -
Nur Hazimah Syani,
Afif Amirullah,
Meidika Bagus Saputro,
Ilham Alzahdi Tamaroh
Publication year - 2022
Publication title -
journal of soft computing exploration
Language(s) - English
Resource type - Journals
eISSN - 2746-0991
pISSN - 2746-7686
DOI - 10.52465/joscex.v3i2.89
Subject(s) - service (business) , loyalty business model , loyalty , business , marketing , customer satisfaction , computer science , customer retention , asset (computer security) , process (computing) , algorithm , service quality , computer security , operating system
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