Open AccessTHE NEW AND THE OLD IN THE FILM INDUSTRY: CINEMA, TECHNOLOGY AND NEO-VIEWERS. AN ANTHROPOLOGICAL LOOK AT THE NEW CINEMA.
Author(s) -
Guillem Martínez Oya
Publication year - 2021
Publication title -
journal of social sciences, transformations and transitions
Language(s) - English
Resource type - Journals
ISSN - 2792-3843
DOI - 10.52459/josstt3210102
Subject(s) - movie theater , context (archaeology) , phenomenon , film industry , the arts , art , visual arts , aesthetics , advertising , sociology , media studies , history , business , epistemology , philosophy , archaeology
Since its invention, the cinema art and industry has drawn a lot of attention from people of all sectors. It is nowadays a mass phenomenon reaching a very large audience, which has increased even more due to the proliferation of screens resulting from technological advances. As a result, going to the movie theatre has become simply an option among others. This investigation searches into what motivates the current spectator to watch films and the way in which cinema interacts with the viewer, projecting the cinematographic arts beyond the screen. In short, the research characterises the current spectator within the values and the context around him and uses an anthropological methodology to describe how the new spectator lives the cinema and the way in which the old structures and the new ones interact in our hyperconnected world. The main objective of the research is to approach generally the concept of film viewer in our times.