LOKASI DAN HARGA BERPENGARUH TERHADAP KEPUTUSAN PEDAGANG MENYEWA KIOS (Studi Kasus Pada Pasar Kemiri Muka Kota Depok)

The purpose of this study was to determine how much influence the location and price in making decisions to rent kiosks. The method used in this study is a method of quantitative analysis and the population is traders as many as 922 people and the sample taken is 90 people. The hypothesis in this study is that there is a positive and significant influence between the independent variable and the dependent variable.The results showed that the tcount was 2.220 with a significance of 5%. The value of table for the amount of data is 90 and the independent variable is 2 with a significant level of 5%, then the value of t table is 1.987. Then we compare, if thitung> from t table then the variable is stated significant. Because tcount for variable X1 (2,220) is greater than t table (1,987) then the decision Ha is accepted, meaning that the location variable has a positive and significant influence on the decision to rent a kiosk.The price variable also shows the tcount value of 2.351 with a significance of 5%. The value of t table for the amount of data is 90 and the independent variable is 2 with a significant level of 5%, then the value of t table is 1.987. Then we compare, if thitung> from t table then the variable is stated significant. Because tcount for variable X2 (2,351) is greater than t table (1,987), then the decision Ha is accepted, meaning that the price variable has a positive and significant influence on the decision to rent a kiosk.Thus it can be concluded that the price factor has a greater percentage among the variables that are equal to 23% but the location factor also has a percentage of 22% so that between location and price has a positive and significant influence in the consideration of traders to rent kiosks in the Market Kemiri Muka City Depok.Keywords: Location, price and decision to rent a kiosk