Pengaruh Celebrity Endorser Terhadap Purchase Intention Pada Vivo Indonesia (Studi pada Mahasiswa/i Fakultas Ekonomi Universitas Garut) | Zendy

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Pengaruh Celebrity Endorser Terhadap Purchase Intention Pada Vivo Indonesia (Studi pada Mahasiswa/i Fakultas Ekonomi Universitas Garut)

Author(s) -

Mutia Dewi Hapsoh,

Dody Hermana,

Intan Tenisia Prawita Sari

Publication year - 2022

Publication title -

journal of entrepreneurship and strategic management

Language(s) - Uncategorized

Resource type - Journals

eISSN - 2829-6400

pISSN - 2829-4335

DOI - 10.52434/jesm.v1i02.122

Subject(s) - psychology

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