Open AccessPengaruh Celebrity Endorser Terhadap Purchase Intention Pada Vivo Indonesia (Studi pada Mahasiswa/i Fakultas Ekonomi Universitas Garut)
Author(s) -
Mutia Dewi Hapsoh,
Dody Hermana,
Intan Tenisia Prawita Sari
Publication year - 2022
Publication title -
journal of entrepeneurship and strategic management
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2829-6400
pISSN - 2829-4335
DOI - 10.52434/jesm.v1i02.122
Subject(s) - psychology