Open AccessPENGUATAN KAPASITAS EKONOMI PONDOK PESANTREN NURUL JADID MELALUI UNIT USAHA EN-JE MART
Author(s) -
Agus Sulthoni Imami,
Halimi Fauzen,
Muhammad Mukhles
Publication year - 2021
Publication title -
tafaqquh : jurnal penelitian dan kajian keislaman/tafaqquh
Language(s) - English
Resource type - Journals
eISSN - 2549-1873
pISSN - 2338-3186
DOI - 10.52431/tafaqquh.v9i1.427
Subject(s) - business , sustainability , unit (ring theory) , islam , marketing , business administration , psychology , mathematics education , ecology , biology , philosophy , theology
Strengthening capacity is a demand for policies that will be taken in the process of improvement or change for individuals or institutions in achieving predetermined goals. Strengthening the capacity in the business will have a significant impact on the sustainability of the business being carried out. Nurul Jadid Islamic boarding school is one of the Islamic boarding schools which has significant influence on many aspects of community life. The existence of a pesantren business, namely EN-JE mart, is one of the income-generating business units for the pesantren. The results of the study obtained from this study include the strategies used by EN-JE mart to attract consumers, both in terms of improving the organizational structure, budget capacity, facilities and infrastructure, and services. By using descriptive qualitative research methods, the description obtained from the results of this study aims to provide insight and further assess the positive performance of EN-JE mart.