Open AccessANALISA PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX DI KOTA SURAKARTA
Author(s) -
Endro Aryo Saputro,
Erni Widiastuti
Publication year - 2020
Publication title -
surakarta management journal
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2715-4637
DOI - 10.52429/smj.v2i1.399
Subject(s) - purchasing , accidental sampling , product (mathematics) , regression analysis , descriptive statistics , brand image , advertising , purchasing decision , quality (philosophy) , test (biology) , linear regression , mathematics , marketing , statistics , business , paleontology , population , philosophy , demography , geometry , epistemology , sociology , biology