Open AccessPERAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING DALAM PENGARUH IKLAN DAN ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER (Studi Kasus Pada Make Up Artis di Solo)
Author(s) -
R Kinandha Ningrum
Publication year - 2020
Publication title -
surakarta management journal
Language(s) - English
Resource type - Journals
ISSN - 2715-4637
DOI - 10.52429/smj.v2i1.388
Subject(s) - advertising , purchasing , promotion (chess) , brand awareness , intervening variable , product (mathematics) , business , population , service (business) , brand extension , brand image , psychology , marketing , sociology , political science , mathematics , demography , geometry , politics , law