Open AccessPENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO M3 CW PADA PT. HASJRAT ABADI Outlet PUUWATU
Author(s) -
Ahyan Septiyani Ningsi,
Arifin Utha,
Suryani BB
Publication year - 2016
Publication title -
bussines uho
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2503-1406
DOI - 10.52423/bujab.v1i1.9542
Subject(s) - purchasing , brand image , regression analysis , variables , linear regression , sample (material) , advertising , intervening variable , variable (mathematics) , purchasing decision , business , marketing , statistics , mathematics , sociology , physics , population , mathematical analysis , demography , thermodynamics