Open AccessEffect of Advertising, Product Price, and Discount on Consumer Purchase Decision in Online Shopping During the COVID-19 Pandemic at PT Map Aktif Adiperkasa, Tbk
Author(s) -
Sheren Khymel,
Rosinta Romauli Situmeang,
Winda Sari
Publication year - 2022
Publication title -
international journal of research and review
Language(s) - English
Resource type - Journals
eISSN - 2454-2237
pISSN - 2349-9788
DOI - 10.52403/ijrr.20220637
Subject(s) - advertising , covid-19 , pandemic , population , product (mathematics) , business , regression analysis , marketing , statistics , mathematics , demography , medicine , disease , infectious disease (medical specialty) , sociology , geometry , pathology