Open AccessEffect of Emotional Branding, Emotional Experience, and Brand Love on Repurchase Intention Through Electronic Word of Mouth as Intervening Variable on Millennial Generation Consumer of Kopi Kenangan at Sun Plaza, Medan City
Author(s) -
Evanina Sianturi,
Endang Sulistyani Rini,
R. Hamdani Harahap
Publication year - 2022
Publication title -
international journal of research and review
Language(s) - English
Resource type - Journals
eISSN - 2454-2237
pISSN - 2349-9788
DOI - 10.52403/ijrr.20220636
Subject(s) - psychology , advertising , accidental sampling , word of mouth , sample (material) , electronic media , data collection , structural equation modeling , social psychology , business , sociology , mathematics , statistics , demography , population , chemistry , chromatography