Open AccessStrategic Formulation Analysis to Create a Repair Service Business in Indonesia, "Fix and Clean"
Author(s) -
Supriyono Supriyono,
Andreas Dwicaksono,
Yohannes M. Parluhutan
Publication year - 2022
Publication title -
international journal of research and review
Language(s) - English
Resource type - Journals
eISSN - 2454-2237
pISSN - 2349-9788
DOI - 10.52403/ijrr.20220323
Subject(s) - swot analysis , value proposition , business , market penetration , service (business) , business model canvas , business model , marketing , operations management , engineering
PT Hygeia Vulcan Indonesia, a trademark of Fix n Clean, is an application-based repair service company. Fix n Clean is here as a solution to the increasing need for repairs by offering repair services in one location (One Stop Service) based on fashion applications and household products. The strategy method uses the Value Proposition Canvas, IFE, EFE, VRIO, CPM, SWOT, IE, QSPM, Porter's Generic Strategy and Lean Business Canvas Model. From external analysis, Fix n Clean has 5 opportunities and 4 threats. The analysis of the competitiveness of the Porter’s Five Forces industry is moderate. The results of the internal analysis of Fix n Clean have 7 resources and 3 capabilities. As a result of the IE matrix analysis, as a new company, Fix n Clean is in a position to grow and build. The main strategy chosen based on the QSPM stages is market penetration.Keywords: repair, One Stop Service, Porter's Generic Strategy, Lean Business Canvas Model.