Open AccessAnalysis of the Effectiveness of the Application of Green Marketing to Typical Minang Restaurants with the Case of a Rumah Makan Sederhana Ringroad, Medan Branch
Author(s) -
Vanessa Aulia Putri,
Sukaria Sinulingga,
Sugiharto Pujangkoro
Publication year - 2022
Publication title -
international journal of research and review
Language(s) - English
Resource type - Journals
eISSN - 2454-2237
pISSN - 2349-9788
DOI - 10.52403/ijrr.20220229
Subject(s) - promotion (chess) , business , product (mathematics) , marketing , research method , sample (material) , advertising , business administration , mathematics , political science , chemistry , geometry , chromatography , politics , law
This study aims to find out and analysis of the effectiveness of the application of green marketing to typical Minang Restaurants with the case of a Rumah Makan Sederhana Ringroad, Medan Branch. This research is a causal descriptive study with a quantitative approach. This research was conducted at Rumah Makan Sederhana Ringroad, Medan Branch. The sample in this study amounted to 100 people obtained using judgment sampling. This research uses multiple linear regression technique which consists of t test and F test. The results obtained in this study indicate that green marketing are product, price, place, and promotion have a positive and significant effect on customer awareness.Keywords: Green Marketing, Product, Price, Place, Promotion, Customer Awareness.