Open AccessEffect of Price, Promotion, and Product Quality on Telkomsel Customer Loyalty to Management Study Program Students at Universitas Prima Indonesia
Author(s) -
Rosinta Romauli Situmeang,
Eci Maria Romanasari Situmorang,
Ivan Setiawan
Publication year - 2021
Publication title -
international journal of research and review
Language(s) - English
Resource type - Journals
eISSN - 2454-2237
pISSN - 2349-9788
DOI - 10.52403/ijrr.20211222
Subject(s) - promotion (chess) , nonprobability sampling , loyalty , product (mathematics) , loyalty business model , marketing , business , quality (philosophy) , advertising , sales promotion , population , psychology , medicine , service quality , mathematics , political science , service (business) , environmental health , philosophy , geometry , epistemology , politics , law
This study aims to determine and analyze the effect of price, promotion, and product quality on Telkomsel customer loyalty to Management Study Program Students at Universitas Prima Indonesia. This research is descriptive quantitative. The population of this study was 582 Students of odd semester Management Study Program at Universitas Prima Indonesia and a sample of 100 respondents using the purposive sampling method who had met the requirements. This study uses multiple regression analysis. The results of this study indicate that price, Promotion, and product quality have a positive effect on Telkomsel customer loyalty to Management Study Program Students at Universitas Prima Indonesia.Keywords: Price, Promotion, Product Quality, Customer Loyalty .