Open AccessPublic Attitudes towards Fast Fashion
Author(s) -
Phakawan Teerawattana,
Phatsa Khuanpad,
Renuka Hitopakorn
Publication year - 2021
Publication title -
international journal of research and review
Language(s) - English
Resource type - Journals
eISSN - 2454-2237
pISSN - 2349-9788
DOI - 10.52403/ijrr.20210949
Subject(s) - clothing , production (economics) , purchasing , fast fashion , garbage , business , product (mathematics) , float (project management) , fashion industry , marketing , environmental economics , waste management , engineering , economics , history , geometry , mathematics , archaeology , marine engineering , macroeconomics
Fast fashion is a fashion product that is rapidly producing according to the fashion trends. It isn't durable and people worn them a few times before being discarded, which turned them into a lot of garbage. It dyed with fabric dyes and chemicals that used in its production. This might have a big impact on the health of the wearer and the manufacturer. Especially, it also impacts on the environment in many ways. The purpose of this study is to explore the attitude and accessibility of fast fashion in each generation to realize the impact and problems of fast fashion. Additionally, we study people's motivation and factors in purchasing clothes. This research shows an analytical survey, it was conducted to survey 510 individuals in each generation. The survey was conducted by Google form survey. This survey found that the mostly respondents had third level of awareness of fast fashion issues, most of them are gen y and z and they still buy fast fashion products. A few people aware about this issues and support reducing the use of fast fashion products. If this situation continues, it will lead to a lot of unusable waste which is difficult to eliminate by incineration. This will lead to the production of many chemicals used in production to float up and destroy the atmosphere. It also causes air pollution problem to the surrounding area. Therefore, it can only be piled together to accumulate waste and the number of wastes multiplied over the years.Keywords: Fast fashion; Attitudes; Generation.