Open AccessAnalysis of Indihome Competitive Advantage Strategy PT Telkom Indonesia (Tbk) Witel Medan
Author(s) -
Alfiqri Imam Budhiman,
Endang Sulistya Rini,
Fadli Fadli
Publication year - 2021
Publication title -
international journal of research and review
Language(s) - English
Resource type - Journals
eISSN - 2454-2237
pISSN - 2349-9788
DOI - 10.52403/ijrr.20210909
Subject(s) - competitive advantage , business , quality (philosophy) , product (mathematics) , service quality , service (business) , competition (biology) , marketing , quality of service , industrial organization , telecommunications , computer science , ecology , philosophy , geometry , mathematics , epistemology , biology
Reflecting on the conditions with very tight business competition in the telecommunications and internet industry in Indonesia, this directly requires Telkom to implement an appropriate competitive strategy in managing its business. PT Telkom Indonesia has an internet service product that is Indihome. Indihome service products are considered not to pay attention to network quality, service quality and price, so research on Indihome competitive advantage strategy is needed. The purpose of this study was to analyze product quality, service quality and price on the competitive advantage of Indihome PT Telkom Indonesia Witel Medan. This type of research uses a descriptive verification method with a quantitative approach and uses 100 samples. This research uses qualitative and quantitative data types. The results of this study are product quality, service quality and price have a positive and significant effect on competitive advantage and the higher the product quality, service quality and price provided, the more competitive ad-vantage of IndiHome.Keywords: product quality, service quality, price and competitive advantage.